The Bridal Universe Eagerly Anticipates Si Sposaitalia Collezioni 2024
From 5 to 8 April, Sì Sposaitalia Collezioni, the international benchmark event for the fashion and bridal segment, organized by Fiera Milano, returns to Milan- Allianz MiCo - with its format ready to welcome more than 200 brands from 25 countries.
Companies that are ambassadors of Italian style, together with the most important companies on the international scene, will be the protagonists of a unique exhibition experience, capable of combining research, innovation, and quality in line with the evolving dynamics of the market.
Top Exhibitors
Top exhibitors will include Elisabetta Polignano who, as has been the tradition for the last few years, will kick off the fashion shows with the opening runway show, Justin Alexander who will bring all his lines to the exhibition, including Savannah Miller, Peter Langner with a fashion show-event that will make a significant contribution to the theme of sustainability, but also Maria Pia Creazioni, Maison Signore, Michela Ferriero, Dalin Italian Atelier, Diamond Couture.
Special Areas
The spotlight will also be on the special areas that are the protagonists of this new edition, starting with Unconventional Pop-Up, which will host a selection of niche and emerging brands, in a bridal & accessories key, entirely dedicated to the total look of the modern and contemporary bride, and designed for those seeking new proposals for their boutique. Here we will find new creations by Avaro Figlio, ALWSchic Milano, Bovina Fiori, Dalma Denes, Ferdinando Concept, Milan & L'Amour, Myoh Jewelry, Romina Guerrera, Sara Radice Atelier, Terry Saponaro, Vaida Design, Flavia Flaming, Derani Milano, Elodie Brides and Petali.
A broader look at the world of dresses for special events will be possible in the Evening Dress area, the new exhibition space that explores and presents evening dress trends for all kinds of occasions: from the Prom, which is also becoming increasingly popular in Europe, to the second dress after the cutting of the cake, not to mention the cocktail party, and of course the more classic ceremony. The exceptional partner for this new project is IFTA, which for the past five years has organized the IFTA EVENING SHOW, dedicated exclusively to evening outfits with a focus on Italian sartorial excellence. This special area will host the collections of Ada Sorrentino, Badura by Aleksandra Badura, Gerardo Sacco, L'artigiano del Guanto, Maria Patrizia Marra, Nanaleo Clotherapy, and Sartoria74.
The training initiatives on offer will also be important, presented for the first time in a dedicated area within the event: the Salotto di Sposaitalia. This "lounge" space, in collaboration with Elle Italia, will host interviews, talks, and discussions designed to offer insights into all the possible scenarios in the sector related to sustainability and beauty.
Fashion Shows
Another eagerly awaited highlight will be the calendar of fashion shows that will animate the days of the exhibition, allowing attendees to discover next year's bridal trends. 12 fashion shows by 18 fashion houses are scheduled to start on Friday, 5 April at 11 am, promoting inclusivity but also the importance of responsible fashion with a growing focus on market requirements.
The program starts with Elisabetta Polignano on 5 April at 11 am followed by Sposa Curvy - L'Abito da sposa senza taglia (Curvy Bride - the wedding gown unrestricted by size) at 1.30 pm, Peter Langner at 3 pm and Luigi Bruno at 5pm.
On Saturday 6 April, the shows scheduled will be: Spain Fashion: Higar Novias, Lexus, Chie Mihara, Alma Couture at 11 am, Madam Burcu at 1 pm, Giovanna Alessandro at 3 pm, Global Bridal House: Modeca, GBS Herve Paris, Libelle and Randy Fenoli Bridal at 5 pm.
The calendar will end, as per tradition, on Sunday 7 April with Musani Ceremony and Musani Uomo at 11 am, Masal at 1 pm, Selestia Paris at 3 pm, and Justin Alexander at 6.30 pm.
In this vein, underlining one of the focal themes of the event, Sì Sposaitalia Collezioni confirms its vocation in welcoming new trends and promoting quality content that favours a more ethical and sustainable bridal fashion, involving the new generations of creatives in the process of cultural change.
The bridal upcycling project kicks off in collaboration with the Istituto Europeo di Design (IED). It will focus on the young designers of the future and the theme of sustainability, combining fashion and education with the goal of transforming bridal gowns into casual garments through upcycling, following Vivienne Westwood's "Buy less, choose well, make it last" philosophy. Ten students from IED's Master's in Fashion Design, coordinated by lecturer Marina Spadafora, ambassador of ethical fashion, will participate in the project using wedding dresses destined for the scrap heap and will study and create new casual wear garments that will be displayed in the showcase area of the event. The most representative dress, selected from the final ten models, will receive a special award for its ability to reinterpret the essence of the wedding dress with a new identity, in line with the principles of upcycling.
With the aim of implementing the ability to create a community, Sì Sposaitalia Collezioni has signed agreements with WPI - Associazione Wedding Planner Italia and Convention Bureau Italia, which will ensure the presence of numerous Italian and international wedding planners to encourage another point of view, closer to the brides and grooms of tomorrow and able to anticipate their needs.
International Buyers
70 hosted VIP buyers, selected by the Incoming Buyer Team from 23 countries, with most coming from Asia (Japan, South Korea, Hong Kong, China, and Singapore) Europe (Greece), the Middle East (UAE), North America (USA), not to mention South Africa, join the operators attending of their own accord from all over the world.
The buyers in question are from prestigious boutiques, department stores, retail chains, importers, and distributors who have chosen to embark on a long journey to admire and get close to the creations of the 200+ brands present at Sì Sposaitalia Collezioni.
Hailing from Japan, where Western-style weddings are increasingly joining those celebrated in line with the Shinto tradition, are Takami Bridal, a multi-brand concept store, present in two cities, which has been importing high-quality dresses since 1923; Matsueda Costume, founded in 1918 and on the market for over 100 years with carefully selected clothes; Glove Entertainment, a boutique specializing in a wide range of elegant and trend-conscious clothes made in Italy and Spain. Also from the Far East, Singapore confirms the presence of Love Wedding Atelier, the boutique that provides internationally designed wedding dresses for the modern bride. Singapore is also a popular wedding destination for foreigners, who choose this location for its beauty.
From the United Arab Emirates, Dubai's Vanila Wedding Boutique will be attending SposaItalia; a modern wedding dress shop, open since 2014, where brides can admire over 400 styles of dresses by international brands. From Greece, the Blackchic Bridal department store will be able to enrich its collection, which already includes a wide range of proposals selected based on foreign and Greek market trends.
South Africa, a country where weddings are also celebrated with the elaborate African rite, followed, in many cases by the Christian rite, participates with the presence of Livia & Co Bridal & Evening Store, the country's leading bridal shop. The showroom offers clothes from various international designers and expands its offer with a dress rental service; there are hundreds of models, in different sizes, which can also be booked online.
The Whimsical Bridal Boutique (South Africa) is super-innovative, going beyond the sale of international collections, by also offering a rental service and the opportunity for brides to have their bouquet 'crystalized' inside a parallelepiped in plexiglass.
And last but not least the USA, participating in Sì SposaItalia with Elizabeth Johns Bridal Couture, founded in 2012 by Elizabeth Johns, has quickly become one of the leading bridal salons in the northeast. It showcases the latest designs from leading international bridal designers and an endless choice of formal wear.
Sì Sposaitalia Collezioni awaits you from 5 to 8 April 2024 at the exhibition in Milan (Allianz MiCo).
