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London Bridal Week will unite the world’s leading bridal designers and manufacturers under one roof for the largest bridal trade show to ever be held in the city.
Timed to be the first major event on the international calendar, the show is a fusion of large-scale trade fair, fashion show, and educational seminar programme. The newly created event will replace The London Bridal Show, and will be co-located with well established luxury buying event, White Gallery, giving retailers the opportunity to source collections at a variety of styles and price points in just one visit.
Cassandra Roberts, Head of Content and Marketing, says “We are excited to bring retailers a brand new show, with a fresh new look and even more opportunities to develop their business through our excellent line-up of exhibitors, inspiring Bridal Retail Success Academy and fashion-forward runway shows.” The roster of exhibitors at London Bridal Week will be second to none. This launch event will house new collections from the biggest names in bridal including Mark Lesley, Enzoani, Casablanca, Morilee, Ronald Joyce, Private Label by G, Eternity, Direct Eastern, Ladybird, Jasmine, True Bride and Victoria Kay, plus hundreds more. Retailers can expect to see stunning new collections from the names they know and love alongside a number of exciting new bridal brands in the ‘New Talents’ area.
London Bridal Week will run a full Fashion Show programme, featuring a selection of the finest UK and international labels. Some of the most influential names in the business including Ellis Bridals and Dando London are already signed up. The Fashion Shows are the perfect opportunity for discerning bridal retailers and the press to discover the latest trends for their brides and make the best buying decisions for their business.
The Bridal Retail Success Academy will also offer a free educational programme aimed to help retailers with all aspects of their business. Key speakers will take centre stage in the Seminar Theatre at the beginning and end of each day. Following the success of the seminars in 2017, the sessions are expected to be packed out with retailers looking to improve their understanding on social media, marketing and more.
Retailers will also have the opportunity to book one-to-one sessions with business experts to discuss finance in business, legal issues and PR. New for 2018 will be ‘In Conversation with’ sessions with Bridal Buyer’s Content Editor, Zoë Burke. These sessions will be small, informal Q & As with designers, manufacturers, retailers and press on a range of hot topics.
The newly created event will be co-located with well-established luxury buying event White Gallery – giving retailers the opportunities to freely move between shows and shop from both designers and manufacturers. Leading designers confirmed include Alan Hannah, Sassi Holford, Stephanie Allin, Karen Willis Holmes, Anna Georgina, Rachel Simpson, Olvi’s, Caroline Castigliano and more.