From Italy to The US: Privitera Eventi Exports Its First Events Glasshouse

Privitera Eventi, a leader in the field of scenic coverings and events, and a company in constant growth, has taken a historic step by selling the first "La Fenice" greenhouse in the United States to Snyder Events. This significant milestone marked the conclusion of a working partnership with the American group, marking a significant development in the company’s international expansion.

The Italian company's business strategy includes expanding into the North American market through a strong collaboration with its long-standing client, Tara Guerards Soirée, an event planning and design company based in New York and Charleston, which made this significant partnership possible. The modular greenhouse sold, made of iron and glass, is the ideal structure for private events and weddings.

The first installation in the United States took place last April at the Hampton-Preston Mansion and Gardens, one of the oldest structures in the city of Columbia, South Carolina. Characterized by reflective architecture that aims to mirror the surrounding beauty and nature, this greenhouse, set in high-prestige contexts, offers a fairytale experience. The transparent walls filter and reflect daylight and sunset, allowing guests to fully immerse themselves in the surrounding natural setting.

The meticulous craftsmanship of materials, attention to detail, and relentless pursuit of perfection represent the mastery and passion of Italian craftsmanship by Privitera Eventi. This heritage of excellence crossed the ocean last March and embraced a new audience: the United States of America. It was a journey undertaken with respect for the history and authenticity of Made in Italy, but with the enthusiasm to share such treasures with a fascinating reality.

Italian craftsmanship, with its roots firmly planted in tradition, offers much more than just objects: it is an expression of culture, identity, and lifestyle. Each piece tells a story—the story of the master artisans who shaped it with their skilled hands, the story of precious materials.

The challenge for Privitera Eventi will be to communicate the authenticity and intrinsic value of each product, conveying the passion and dedication that characterize each structure. However, there is also the opportunity to inspire and captivate a new audience, bringing a touch of Italian elegance and sophistication into the lives and events of Americans.

Thanks to strategic partnerships, impeccable quality, strong sustainability, and a fervent pursuit of innovation, the Italian craftsmanship of Privitera Eventi has conquered a new home in the United States. La Fenice will be welcomed with warm and passionate enthusiasm, and once again, Made in Italy will shine overseas.

"We are extremely proud to be ambassadors of the prestigious Made in Italy brand and to bring the excellence of Italian craftsmanship beyond national borders directly to the United States. Our commitment is to convey not only the quality of Italian products but also the savoir-faire and artisanal tradition that characterize them. Through our presence in the American market, we want to celebrate and promote Italy's rich culture, offering our customers an authentic and unique experience that reflects Italy's heritage and spirit," said the Privitera brothers, Angelo, Paolo, and Massimo.