The Industry 2025 Gets Ready for Rome Bridal Week 2025
Rome Bridal Week 2025 promises to deliver the essence of bridal elegance. And that is the message the outstanding design houses are welcoming, says event manager Elena Colonna who, together with her highly experienced team, are gathering together many of the finest names.
The forthcoming show will be special – and different – in many respects, moving to a new level where glamour and quality, design ingenuity and innovation are the key focus.
"This initiative is about more than just commerce," Elena says. "It is about elevating the entire bridal experience for exhibitors and visitors alike."
In these still-challenging times, it is true expertise that stands out and demands attention. Rome Bridal Week has accelerated in momentum since it first launched, and today it is unquestionably the key destination for retailers looking to buy the best.
That retailers from across the world are joining those from all over Italy, is an indication of the importance of this annual buying event; that design houses from Italy itself are looking to Rome as the new home of bridal, demonstrates the position and tremendous influence of this exclusive show.
Elena is fast to specify that quality is the priority when it comes to assembling the line-up of exhibitors at Rome Bridal Week. "Quality wants to be with quality," she says. "There is little room today for 'average' but every need for 'polished performers'. And we aim to capture and cultivate the cream of the industry.
"We are so very proud of the bridal heritage that is an essential part of the character of the Italian market; the 'Made in Italy' message carries weight, creates impression, commands respect, and acknowledges the artistry and attention to detail – call it the very personality – that our designers are known and loved for.
But this dynamic show is more than a collection of exhibitors. According to Elena: "It is the support we can offer that adds to the appeal for those designer houses that are the stars of the event. We have dedicated time and expertise into developing a campaign targeted at a specific audience – the one that is appropriate and highly professional. That way, we are assured of bringing to right customers to our exhibiting brands."
