Exclusive Trunk Show for Jimmy Choo in Doha
The Atelier by professor Jimmy Choo OBE presented its latest collection 'Paradiso' in an exclusive trunk show at Amici Di Moda in Place Vendome in Doha, Qatar.
The Atelier, means "the expectation with craftsmanship spirit", and was founded in 1986 as a small bridal shop in Kuala Lumpur, Malaysia. It specializes in the use of sophisticated fabrics combined with bold and avant-garde tailoring and has devoted a lot of efforts to growing into the most influential wedding dress haute couture brand in the world.
Professor Jimmy Choo OBE and The Atelier brand created a fusion of wedding culture around the world with its international vision and background that has always inspired elegant brides, remembering the goddess of Athens, or the gorgeous French, romantic and traditional elegance or the contemporary American.
The Paradiso Collection is defined by soft colors in shades of beige, grey, blue and some touch of deep red. Characterized by lighter lines and tulles, feathers, embroideries and gorgeous beading, the volumes are reduced and more fluid, light sleeves and almost invisible details made these dresses an ethereal statement full of light. The inspiration makes reference to Dante’s paradise in “The Divine Comedy”; an epic journey around man and God which is also the beginning of the greatest love stories of all time. The celestial astrological patterns are also added to this collection with a strong art deco style which results in a mysterious, noble, sensual and ethereal collection.
Amici di Moda is a Luxury Department Store in Doha that offers the ultimate experience for men and women. The concept is a fusion of art and fashion. The remarkable space is designed to represent the modern industrial luxury; a very chic place with a distinctive product mix including contemporary emerging and established brands, premium luxury designers, coveted private labels, exclusive bridal dresses and lingerie.
Amici di Moda also hosts a beauty section and a space with exclusive niche perfumes that cannot be found anywhere else. A stylish collection of accessories, bags and customized footwear; as well as furniture pieces, sculptures and coffee-table books for collectors. The fashion collections include ready-to-wear, haute couture, abayas, kaftans and evening wear from local and international designers highlighting an avant-garde selection and keeping the traditional spirit of the country. The Amici Di Moda experience is vibrant, a one-of-a-kind shopping event featuring an expertly curated assortment of fashion and highly personalized customer service.
